Your Blueprint to Success
When working with sellers, I have the ultimate blue print for success: a detailed step by step system including an initial in depth interview to fully assess your needs, proper preparation of your property to ensure that “wow” factor, a pricing analysis and strategy, a customized marketing campaign designed to ensure a successful sale at the highest possible price, in the right time frame and at the greatest convenience to you.
It’s my policy never to represent both the buyer and the seller on the same property. This allows me to exclusively represent my sellers and avoid any conflict of interest. Only by doing so can I negotiate the best possible real estate transaction for my clients.
Whether your home is a small condo or a large estate, you can rest assured I will market it with the same dedication and enthusiasm, designing a professional color brochure with gorgeous pictures taken by a professional photographer, preparing a virtual tour, hosting catered brokers’ tours with extended hours and well prepared open houses.
Understanding Your Needs:
The most important step in the sales process is for me to fully understand your motivation for selling, your needs, goals, and desired time frame. After a thorough assessment of these key elements, I can design and start implementing a customized, effective strategy for the marketing and sale of your home.
Your home will have only one chance to make a good first impression. Before bringing your home on the market, preparation is key to ensure prospective buyers will be wowed and are able to move in mentally and picture themselves living in your home. I will provide expert advice to help you determine if, in addition to improving curb appeal, eliminating clutter and deep cleaning, there are additional steps such as staging, painting, investing in professional landscaping, updating or remodeling the kitchen that would provide a good return on investment.
I am an Accredited Staging Professional and provide basic staging to my clients at no charge, using their own furniture and supplementing with my own accessories. For vacant homes requiring full staging or updating and repairs, my full concierge services feature access to my team and extensive business directory with a comprehensive resource list of professional trades people, including contractors, stagers, painters, and landscapers who are ready to help my sellers achieve the highest value for their home.
In today’s challenging market, sellers need expert guidance in setting the asking price of their home so that it accurately reflects the true value of the property under current market conditions. I excel at conducting thorough market research and analyzing market trends and comparable sales, leveraging my in depth knowledge of Marin’s neighborhoods and micro-markets.
Following a step by step, top of the line marketing plan for all of my listings, I strategically position properties by maximizing their visibility through traditional (local newspapers and magazines) and Internet and mobile device marketing (including virtual tours and videos).
With 9 out of 10 buyers searching for homes on the internet these days (source: National Association of Realtors®, Profile of Home Buyers and Sellers 2010) , it’s important to expose homes for sale on as many well-ranked web sites as possible. My premium marketing plan helps you obtain the maximum exposure that results in the maximum price: your listing will be published on 56 websites and you will be able to track how many page views your listing receives from each of the 56 web portals.
In 2010, eighty-three percent of buyers purchased their home through a real estate agent or broker (source: National Association of Realtors®, Profile of Home Buyers and Sellers 2010. Your home’s exposure increases greatly when your agent uses
networking to increase the visibility of your home to the most productive Realtors in the area, including at Frank Howard Allen, the market leader in Marin County, and among other top agent networking groups such as Women’s Council of Realtors.
Expert Representation and Negotiating
Once the property is on the market, I continue promoting your property, and coordinate showings until one or more offers are received. I hold open houses and I solicit feedback from other agents and report to you on a regular basis.
I provide continued suggestions and advice to improve appeal and marketability of your home based on feedback received.
I provide you with updates on showing activities, open house attendance and market activity.
I professionally represent you upon presentation of purchase offers by the real estate agents representing buyers, negotiating the highest possible price with the best possible terms. .
I work hard to get you the best results and get your house SOLD at the HIGHEST POSSIBLE PRICE!
Thinking of selling your home or just wondering what your home is worth?
Contact me for a free Comparative Market Analysis or CMA (Realtor talk for an evaluation of the market value of your home)