When selling your home, it is essential for you to ensure that you partner with the right agent, someone who is committed to excellence in everything they do and dedicated to providing the highest level of service and expertise in all price categories.
I have partnered with Decker Bullock Sotheby’s International Realty, and am fully leveraging the SOTHEBY’S INTERNATIONAL REALTY extraordinary brand that traces its history back to 1744 to provide your property with unmatched exposure and extraordinary marketing. When you have the Sotheby’s International Realty blue “For Sale” Sign in front of your home, you benefit from 270 years of Sotheby’s brand recognition and sophistication.
When working with sellers, I have the ultimate blue print for success: a detailed step by step system including an initial in depth interview to fully assess your needs, proper preparation of your property to ensure that “wow” factor, a pricing analysis and strategy, a customized marketing campaign designed to ensure a successful sale at the highest possible price, in the right time frame and at the greatest convenience to you.
Rely on a professional partner who asks the right questions, listens to your needs and provides honest answers. Whether you are looking to put a large estate or a small condominium on the Marin County real estate market, I handle every step of the process with the same dedication and enthusiasm and look out for your best interest.
It’s my policy not to represent both the buyer and the seller on the same property. This means I can represent you exclusively and avoid any conflict of interest. Only by doing so can I negotiate the best possible real estate results for you.
Your home will have only one chance to make a good first impression. Before bringing your home on the market, preparation is key to ensure prospective buyers will be wowed and are able to move in mentally and picture themselves living in your home. I will provide expert advice to help you determine if, in addition to improving curb appeal, eliminating clutter and deep cleaning, there are additional steps such as staging, painting, investing in professional landscaping, updating or remodeling the kitchen that would provide a good return on investment.
Presentation is more important than ever: as Pinterest, home decorating blogs and HGTV shows are increasingly popular, buyers are becoming more finicky and expecting the latest designs when shopping for a home, including Instagram or Pinterest-worthy design. Did you know that Fixer Upper is the number one cable show in its time slot among viewers aged 25 to 54 and Joanna Gaines has become the younger, sexier Martha Stewart of our time. Excellent staging in marketing luxury real estate or showcasing luxury products sets a positive note and often accelerates the buying decision process because it quickly and effectively engages the imagination of the buyer.
I am an Accredited Staging Professional and provide basic staging to my clients at no charge, using their own furniture and supplementing with my own accessories. For vacant homes requiring full staging or updating and repairs, my full concierge services feature access to my team and extensive business directory with a comprehensive resource list of professional trades people, including contractors, stagers, painters, and landscapers who are ready to help my sellers achieve the highest value for their home.
In today’s market, sellers need expert guidance in setting the asking price of their home so that it accurately reflects the true value of the property under current market conditions. I excel at conducting thorough market research and analyzing market trends and comparable sales, leveraging my in depth knowledge of Marin’s neighborhoods and micro-markets. This up to the minute market insight is extremely valuable, as I have found that people who are well informed with accurate and meaningful market data make better decisions when selling a home. My Monthly Marin County Real Estate Market Updates contain all the detailed information you need to understand what is happening in your market.
Your home is not just your residence, but also an expression of your vision and lifestyle. A fully customized marketing campaign focusing on the features of your home, your neighborhood and community is essential to match your unique home with the right category of buyers who aspire to the same lifestyle. Following a step by step, top of the line custom marketing plan for all of my listings, I strategically position properties by maximizing their visibility through traditional (local newspapers and magazines) and Internet and mobile device marketing (including virtual tours and videos).
Thanks to my association with Decker Bullock Sotheby’s International Realty, I am able to leverage the cachet of the Sotheby’s International Realty Brand, its unrivaled marketing and the power of its global reach and broad network to help sell your home for the best possible price. Placing the Sotheby’s International Realty blue sign in front of your home is like wrapping it in a Tiffany blue box: it creates excitement and builds anticipation for an extraordinary property. I call it the Power of Blue! Sotheby’s International Realty has just rolled out New Lifestyle Sites to provide your property with exposure hyper-targeted to buyers looking for precisely your kind of property and lifestyle.
Expert Representation and Negotiating:
Once the property is on the market, it is paramount for you to be kept abreast of showings, feedback from other agents, and developments in the market to ensure you make the wisest decision. I demonstrate the positive power of providing exemplary service, including follow up on appointments, constant communication with you, great negotiation on your behalf, to get your house SOLD AT THE HIGHEST POSSIBLE PRICE.
Thinking of selling your home or just wondering what your home is worth?
Contact me for a free Comparative Market Analysis or CMA (Realtor talk for an evaluation of the market value of your home)