TOP 10 REASONS TO HIRE SYLVIE ZOLEZZI
As exciting as buying or selling a new home and starting a new chapter in one’s life can be, it can also be stressful. I am well aware of it. As a result of my calm demeanor, cheerful disposition, problem solving skills, keen attention to detail and anticipation of the possible issues that may arise, my clients all agree that not only did I get the job done while surpassing their expectations, but working with me was a pleasure, even fun! Click here to read my clients’ testimonials.
So what can you expect when working with me? I provide intimate knowledge of Marin County and understanding of our real estate market with an unyielding commitment to exceptional service along with the understanding that prime properties in Marin County deserve the highest level of global marketing, unparalleled visibility and reach, and clientele discretion. I believe the most important part of my job is the help you gain the confidence necessary to make the right decisions when it comes to buying or selling Marin County real estate. Confidence in the fact that I care deeply about you and helping you reach your goals. Confidence that you understand the market reality, know what to expect every step of the way and what your options are in order to make the smartest decisions. And last but not least, confidence that your experience working with me will be pleasurable.
The core tenets of my business practice are impeccable service, integrity, and a consistent willingness to go above and beyond in every transaction to ensure each and every one of my clients has a Five Star Experience.
You don’t have to take my word for it as you will see when reading Testimonials my clients have written about me. I am committed to excellence in everything that I do and I am dedicated to providing the highest level of service and expertise to buyers and sellers alike in all price categories. If I can be of service, please don’t hesitate to call.
So here are the top 10 reasons to hire Sylvie Zolezzi:
1. Experience & Recognition
With my extensive business and financial background, including ten years selling real estate, I succeed in negotiating the best possible price and terms for my clients. I adapt quickly and effectively to any situation which is a tremendous asset in an industry where no two transactions are alike. My success and achievements in my real estate career have earned me unique recognition: I received awards including the Rising Star of the Year Award as a new agent, Realtor of the Year Award from Women’s Council of Realtors and President’s Award of Recognition. I am also the recipient of a very highly respected French Award, “L’Ordre National du Merite,” for extraordinary service to the Bay Area French Community.
2. Effective Negotiations
Power and success in negotiations result from preparation, planning, and research to understand the other party’s true motivation. My clients greatly benefit from my preparation work and cooperative negotiation style. I strongly believe that the best outcome is reached when negotiations are conducted in a respectful, friendly manner. The goal should not be to defeat and alienate the other party, but rather to reach a positive, win-win outcome where no one feels like a loser.
Most research suggests that negotiators with a primarily cooperative style are more successful than hard bargainers at reaching creative, novel solutions that improve everyone’s outcomes. This does not mean that I do not firmly believe in claiming value, using leverage and lobbying tenaciously for your position. I strive for balance: focusing on building a cooperative relationship and creating value, then working to claim as much as I can of that value for my clients.
3. Deep Market Knowledge/Education
In today’s very competitive market it is important to work with an agent who keeps abreast of the market and the inventory to best guide and advise you in making an educated decision. Correctly pricing your home to sell or deciding on the terms of your offer to secure your dream home require up to the minute market knowledge to ensure you don’t leave money on the table or overpay for your new home. I track the market very closely and prepare detailed monthly Marin County Market Updates to help my clients understand Marin County real estate market trends and how they affect them in their own community. Would you like to work with someone who knows the market inside out?
Real estate agents can earn professional designations conferred by trade organizations, such as the National Association of REALTORS® or other professional groups. Agents who make the time and financial investment in this extra training demonstrate a commitment to learning best industry practices and delivering top-notch service. I have earned several designations including the
- e-PRO Internet Certification
- GRI Certification(considered the nation’s number one real estate designation)
- Accredited Staging Professional
- SRES (Senior Real Estate Specialist.)
Additionally, I enjoy staying abreast of the fast moving world of real estate, new trends and best practices, business and social technology by reading industry blogs, contributing to real estate expert online groups and attending both online and in person seminars. I am the 2017 President of the Women’s Council of REALTORS Marin Network and as such am working diligently on organizing top notch educational events for our members.
4. Exclusive Representation Guarantee
It’s my policy never to represent both the buyer and the seller on the same property. This allows me to exclusively represent my sellers and avoid any conflict of interest resulting from dual agency. Only by doing so can I negotiate the best possible outcome for my clients. Is that important to you? Click here to find out about the dangers of working with a dual agent.
5. Rock Star Marketing
I believe in using video as well as top quality professional photography and eye catching photos for all my listings. I hire one of the very best professional photographers in the Bay Area to photograph your home and make it shine in the best possible light; I also feature dusk or night shots when warranted as they typically elicit a very strong emotional response from buyers. I always post the maximum allowed number of pictures (numerous surveys have documented that the properties with the highest number of pictures get the most clicks on portals such as Trulia, Zillow and Realtor.com) and add pictures of the community as well because buyers buy more than a house, they also buy your neighborhood, community and the lifestyle that comes with them. Video is the medium that drives increasingly more and more traffic to properties online these days, and I post high quality, professional videos for all my listings. My photographer uses top of the line equipment and produces very high quality videos to showcase my clients’ properties.
Top quality color brochures, a gorgeous single property gorgeous website are additional assets in my marketing tool box.
Photos aren’t the only element that buyers notice. A recent Inman News article stresses the importance of compelling listing descriptions infused with emotional and powerful words to draw in buyers. In addition, correct use of spelling, grammar and punctuation are paramount in projecting a professional image that reflects well on your property. As a Columbia University graduate with a Masters in Literature, I enjoy writing detailed, well crafted descriptions of your home and the lifestyle it offers, and I am a stickler for correct spelling and grammar.
How important is it? In a study from Redfin and Grammarly, nearly 45 percent of the 1,300 people surveyed said they would be much less inclined to tour a home if there were spelling and grammatical errors in the property description.
Finally, thanks to my affiliation with Decker Bullock Sotheby’s International Realty, when listing your home with me, you reap the huge benefits associated with the Sotheby’s International Realty brand. The Sotheby’s International Realty blue “For Sale Sign” immediately enhances market perceptions about your property and is a powerful differentiator. Furthermore, Decker Bullock Sotheby’s International Realty provides me with unparalleled resources to market your property, by far the best in the County. Wouldn’t you want to be able to leverage the combined advantage of the Sotheby’s International Realty brand’s rich history, 270-year heritage, sophistication and prestige and the resources and reputation of the number one brokerage in Marin County?
6. Strong Internet Presence and Social Media Exposure
Ninety! That’s the percentage of buyers who start their search on the internet. Wouldn’t you agree that makes it the number one place where your agent should advertise your property? In today’s market, a property cannot be marketed successfully without leveraging the power of the Internet. This goes way beyond entering it in the local MLS and syndicating to the usual suspects–Trulia, Zillow, REALTOR.COM and other similar real estate websites, where ALL the other properties are, because it does NOT make your property stand out in the sea of available homes for sale. Maximizing your property’s exposure online means marketing it to a targeted audience. So, when marketing your home in search of buyers, my mantra is “Fish where the Fish Are.”
I create pre-market buzz and market activity through my blog, my vast, unrivaled (and growing) social media network (for which I was nationally recognized as a Social Media All-Star) that allows me to expose your home to the greatest number of potential, targeted buyers looking for homes in Marin County through several portals including Facebook, Twitter, LinkedIn, Pinterest and You Tube. Would you like your home to benefit from maximum exposure to increase your chances of selling it for the highest possible price?
Before hiring him/her, find out how the agent you plan to hire will market your property on the Internet, beyond entering it in the local MLS.
7. Proven Systems of Client Care & Communication
I manage each transaction as a meticulously organized project. I educate my clients from day one as to what they can expect every step of the way throughout the transaction. I layout a plan that includes all the critical milestones, assigning each one a date.
By staying in constant communication with everyone involved in the transaction and carefully overseeing every step in detail, I ensure any bumps in the road can be anticipated and managed in a timely manner.
Don’t take my word for it, here is what my happy clients had to say after the recent purchase of their home in Belvedere: “Your competence, keen intelligence and devoted attention to the purchase of our new home have been gifts Kris and I will not soon forget. As a lawyer and, now, purchaser (and seller) of 5 prior houses, I bring something of a studied eye to this process. It’s been a joy seeing you in action: negotiating and closing on a deal in a very competitive market, efficiently managing the blizzard of paperwork, anticipating issues before they arise and finally assisting us with the move and acclimating to our new neighborhood. Oh, and mon dieu, did I mention how much fun it has been to hang out with you?”
Decker Bullock Sotheby’s International Realty’s Drake’s Landing Greenbrae Office
8. The Stability, Prestige and Resources of a Powerful Broker
I am backed by the resources, strength and reputation of Decker Bullock Sotheby’s International Realty. Through 23 years of representing the most affluent buyers and sellers in Marin County and the Bay Area and providing exemplary service, Decker Bullock Sotheby’s International Realty has grown and evolved into the market leader and the most highly respected real estate company in Marin County. Read about why Decker Bullock Sotheby’s International Realty is First In Marin. Decker Bullock Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the most recognized real estate brand in the world. What does it mean? It means your property will benefit from the prestige associated with the brand, global exposure through the international marketing program at SothebysRealty.com and the company’s unmatched global network. It also means your property will benefit from unparalleled services and tools in the areas of marketing when selling your property and unmatched resources when relocating.
At the local level, Decker Bullock Sotheby’s International Realty provides its agents with the best tools offered by Marin County real estate brokerages to serve their clients, including beautiful offices, a well trained and professional staff, tech support and top of the line marketing resources to ensure your property is presented in the best possible light through stunning print ads, photography and gorgeous videos.
9. Understanding Today’s Buyer
Most importantly, I understand that purchasing a home is about more than just finding a place to live – it is about enhancing the way one lives. Today’s buyers are using real estate to complete their dream lifestyle, and lifestyle is more than ever a driving force in how a consumer searches for property. Correctly identifying the right target buyers for your home and the lifestyle to which they aspire is essential and ensures a quick sale at the right price. I invest time upfront to brainstorm with you about the lifestyle your home will afford its new buyer and how to market it. Do you see how vital this is for a successful sale?
10. Preparation and presentation
Preparing your home so that it shows in the best possible way, is in the best possible condition and appeals to the right buyer is key. A pre-listing inspection may be advisable, repairs and/or updates may provide you with a good return on your investment…I will advise you to make the wisest decisions.
In addition to repairs, staging may help you net more money when you sell your home. It is more and more common in today’s market in Marin County and buyers have come to expect it. Homes staged to embody value and comfort typically sell for more.
In some cases, just a few minor changes are necessary. I am an Accredited Staging Professional and provide advice and assistance in preparing your property for market and light staging at no cost. When full staging services are necessary, I facilitate free consultations from several of the top stagers in Marin County and make sure that the staging matches the style of your home and will be appealing to your property’s target buyer. Now that your home is ready, it gets only one chance to make a great first impression which these days happens typically on line.
A lot of sellers make the mistake of hiring their agent without verifying the kind of marketing techniques they use, including the quality of the photography and exposure on multiple platforms. It should be very important to you.,
You’ve made to the end of this list, you must have liked what you were reading. Contact me now at 415-505-4789 or Sylvie@YourPieceofMarin to set up a free consultation or just chat about your plans of buying or selling Marin County Real Estate.